Tanisha, the founder of Embelisha, transformed a small ₹500 investment into a thriving Instagram business with over 1 lakh followers. Offering unique products sourced globally, she now rivals major brands like Miniso.

Tanisha Malara is the mercurial owner of Embelisha, a jewelry and makeup products shop.

She hails from Udaipur and has built her brand through determination and ingenuity.

Tanisha’s business began accidentally, starting with small stalls at fairs and exhibitions, where her products initially didn’t attract much attention. This prompted her to pivot to Instagram, where her business flourished. Within just a year, she gained a remarkable one lakh followers on her page. Now, she positions herself as an alternative to renowned brands like Miniso, offering a diverse range of products, including jewelry, hair accessories, makeup, skincare, and an upcoming clothing line.

Recalling her journey, Tanisha Malara mentions starting with a small exhibition funded by just ₹500, which yielded significant profits. Inspired by this success, she expanded her business online. As a fashion designer, she initially curated products herself but eventually began importing items  not available in India, sourcing them from multiple countries and distributing them across India.

Challenges have been part of her path. She recounts a time when her Instagram page stopped showing up, causing significant business losses. However, with relentless effort, she recovered her account, which now boasts one lakh followers and reaches 1.5 lakh views. Despite the tough journey, Tanisha’s perseverance has taken her brand to impressive heights.