A passionate social media influencer and dedicated homemaker, Siddhi Joshi balances family life with creating videos of healthy recipes. Starting her journey with just 20 followers in March 2024, she now has over 110,000 followers of her social media accounts with 12 crore views.

Siddhi Joshi is a dedicated homemaker and a successful Social Media Influencer who manages both her familial and professional responsibilities with grace.

She has two children studying in higher classes, but, balancing her personal life with her career, she remains committed to her family while passionately pursuing her work.

Joshi’s social media presence is centered around cooking, where she creates videos focusing on healthy recipes. Her goal is to simplify complex dishes and offer easy recipes for her viewers.

Born and raised in Kolkata, Siddhi Joshi developed a love for cooking while assisting her mother in the kitchen, a passion she eventually turned into a skill. Her favorite dish is ‘Cooker Wala Pulao with Kadhi.’

Joshi’s path to becoming a social media influencer was not easy. She began making cooking videos in 2019, uploading nearly 90 videos without seeing any immediate results, which initially demotivated her. However, her perseverance paid off. After taking a break and recharging, she returned to making videos, faced initial setbacks, but continued to push forward. By March 2024, she had only 20 followers, but today, combining her Instagram and Facebook accounts, she boasts over 110,000 followers and more than 12 crore views.

At the beginning of her journey, Siddhi Joshi didn’t have professional equipment; she lacked a tripod, and her children filmed her videos with a phone, which affected video quality. Despite these challenges, Joshi taught herself how to edit and shoot videos through YouTube. She eventually purchased a good camera and tripod, and now, she independently shoots, edits, and manages all aspects of her content.

In terms of relationships, Joshi has a deep friendly bond with her siblings, sister-in-law, and school friends, seeing them as close companions in both her personal and professional journey.

Talking about her role models, Siddhi Joshi says she looks up to her parents, who have always managed life's difficulties with grace. She is also deeply inspired by her husband, who successfully balances his work and family responsibilities while showing respect for everyone around him—a quality she admires and strives to emulate in her own life.

Her favorite motivational quote, “Try and try until you succeed,” serves as her life mantra, reflecting her persistence and resilience, especially in her professional journey.

Joshi emphasizes that in her profession, experience outweighs education. She believes that hands-on knowledge is crucial in the ever-evolving world of content creation.

Reflecting on her career, Siddhi Joshi shares that if she had the opportunity to travel back in time in a time machine, she would have started her career as a content creator a decade earlier.

To the youth, Siddhi Joshi advises them to follow their interests and not to succumb to external pressures. She stresses that when you pursue something with passion, success will follow. Joshi encourages young people to follow their dreams, asserting that the path to success will reveal itself with time.

She emphasizes the importance of stepping out of one’s comfort zone to achieve success, quoting, “Success will not come until you are completely restless.” She also highlights the importance of qualities such as hard work, discipline, consistency, and focus in achieving one’s goals.