Startups

Shreya Gupta, a Partner at The Tea Saaga Innovating to Make Tea a Trendy Thing for Youngsters Through New Flavored Blends and Attractive Packaging & Marketing

Partner, The Tea Saagalucknow

When you are in doubt about doing something, just do it.
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When you are in doubt about doing something, just do it.
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Shreya came up with an idea to start her own venture in order to make tea popular among youngsters by blending different flavours with the beverage. She is now known by her brand name and is working as a successful entrepreneur.

A partner at The Tea Saga, Lucknow, Shreya Gupta is running a successful tea selling business.

According to Shreya, the idea of starting a tea brand came to her mind during the pandemic. The goal of launching the Tea Saga was to popularise tea by blending it with different flavours. She had never considered tea as a possible product for her business, but she saw that people were using various decoctions because of health concerns during the epidemic. She then had the brilliant idea to use eye-catching packaging and marketing to popularise tea among young people.

Childhood memories are crucial when you are yearning for a good future, says Shreya. She says she was raised in Mumbai, where she was born, and she had always dreamed of being an entrepreneur. After earning a degree in Hotel Management, she worked some time for the Taj, before embarking on her entrepreneurial journey.

Shreya admits that she was amazed to see so many different types of tea when her cousin brought tea from America in several flavours for her. She claims that ever since, she has been a devoted tea lover. Eventually, throughout her working life, she met many people who are passionate about tea, and she feels that fate brought her to launch The Tea Saga.

Speaking candidly about her mistakes, Shreya states that she just began promoting her product a year after conducting extensive market research, careful product development, and competent administration. This is her greatest regret in her professional career. Although she didn't go for any digital marketing, her target demographic was young people who spent more time on social media. She arrived at their place rather late and so missed a lot. She claims that she learned from this error that, when it comes down to business, having a solid market plan is crucial, and marketing needs to be prioritised just as much as other procedures.

Speaking about her accomplishments, Shreya states that being recognised for her venture is one of her achievements. She claims that hearing from people who claim to be aware of The Tea Saga makes her extremely pleased. Perhaps one of her greatest accomplishments was receiving her first unknown order from Chennai. She likes to enjoy the little accomplishments.

Shreya views her Math instructor, who helped her learn how to save money, as a role model. In addition, she thinks of her parents as her guiding powers and admires them. She looks up to her mother, who taught her how to multitask.

"Whenever you are in doubt about doing something, do it without taking much time" is her motto for success.

Shreya counsels prospective businesspeople to follow their passions wholeheartedly if they are driven to do so. She thinks there'll never be a good moment to do something, so don't worry about other people and just do it. You will always be criticised by others. You cannot manage every part of your business on your own, therefore you will need to have courage, organisational abilities, and delegation skills.

Shreya enjoys going out and having parties with her pals when she has free time. She finds great pleasure in the fact that she enjoys gardening as well.

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Meet Shreya Gupta, a Partner at The Tea Saga, Lucknow. She came up with an idea to start her own venture in order to make tea popular among youngsters by blending different flavours.