As a mass media graduate finding her way into the world of handicrafts, Shrea feels that we should not fear failures and mistakes and learn from them.

Shrea Kukreja is the co-founder of a marketing platform ‘Viciniti’. She has also written a book called ‘Soul Spoken’.

Shrea has done a bachelors in Mass Media from Jai Hind College and claims she has experience in sales, marketing, events, branding, promotions, and content writing.

Talking about her book, Shrea says that it was launched by Leadstart Publishing and deals with the topic of emotions affecting our daily life and our experiences.

Shrea shares that in January 2021, she co-founded Viciniti, a quality curated marketplace to buy and sell handmade products. She says that till now they have aggregated about fifty-plus sellers from all over India.

Her success mantra in life is to dream, believe and persevere.

Shrea says that her grandmother used to give her handmade gifts like scarves, bags, sweaters, etc. and it used to fascinate Shrea to learn more about the passion and dedication that goes into making something.

The advice Shrea wants to give to the youth is to explore more, do more, and start early in life.