A young and passionate entrepreneur, Sarthak is working hard to create his identity and mark his presence in the sublimation printing business.

Sarthak Tyagi hails from Ghaziabad, U.P. Currently, he is pursuing his BJMC from Pacific University, Udaipur. He is the founder of a startup by the name of Craze for Trends, which he started three months ago. He says Craze for Trends is basically a sublimation printing business that primarily works in the area of printing the latest and trending arts on t-shirts, mugs, etc.

Sarthak studied in the science-biology stream in high school. But after completing high school, he did self-introspection to find out what he was good at. He realized that he was a good orator and loved communicating with people. And therefore, he thought that journalism would be the best career option for him. He did his research about the colleges that offered a bachelor’s degree in journalism and decided to pursue a Bachelor in Journalism from Pacific University, Udaipur.

Sarthak shares that coming to Udaipur has been a good experience for him. At the college, he got to learn a lot, improve his communication skills, interact with the local crowd and youth, etc. And all of that combined gave him a different exposure altogether.

Taking inspiration from the government’s initiative, “Skill India”, he embarked on his entrepreneurial journey. Sarthak says that it’s a myth that to do something of your own and become an entrepreneur requires a lot of money. And to debunk that myth, he, with his own savings and his parents’ support, launched a start-up in sublimation printing.

For aspiring entrepreneurs, he advises against keeping ideas confined to oneself. Actively work on bringing your ideas into reality and maintain faith in your capabilities, believing that if others can achieve success, so can you. Additionally, he stresses the importance of having a competent team for business growth. He highlights the availability of government policies and funding from banks for worthwhile startup ideas.

Talking about the COVID pandemic, he says that the pandemic affected us all. He also faced some challenges with regard to budgeting his business and paying salaries to his staff. Leveraging the power of digitization, he made his business online. Thus, he was able to sustain himself during the pandemic.

Sarthak considers the late Dr. A.P.J. Abdul Kalam as his role model. He also considers his father to be his role model. He learns from Dr. Kalam to dream big and work hard.

His success mantra is to be passionate and loyal to his work.

Discussing the challenges encountered in his entrepreneurial journey, Sarthak emphasizes that obstacles are an inherent part of the entrepreneurial path. He personally faced numerous challenges, such as the difficulty of handling all tasks independently without external mentoring. Additionally, forming a team that truly understood his vision and ideas posed a significant challenge.

Sarthak says that it’s very easy to copy or replicate things, but it’s very hard to copy the vision behind them. And therefore, he advises people not to copy others’ ideas and instead work on something original.

Sarthak thinks that you don’t need a fancy degree from a prestigious institution to make things happen for you. It’s just your experience and ideas that make things fall into place for you. So he advises that if you keep trying, you will surely achieve success.

To the youth, his message is that their lives don’t just revolve around social media and the internet. They need to learn how to use social media and their time wisely. Besides, he says that our country has the largest youth population, and if the youth are directed in the right direction, it can do wonders for the nation.