An entrepreneur, Sarita runs a company that is a pioneer in the field of dehydrated fruit leathers. She has established a solid reputation in the market for her products' delicious flavors and premium ingredients.

Sarita Kataria is the director of Food Innovators. She spent the majority of her life in Faridabad, where she was both born and raised. After that, she moved to Udaipur, bringing with her the Faridabad speciality known as "aam papad," which she popularized in Udaipur as well. She introduced it to the locals and helped make it popular in Udaipur as well.

With their high quality and delectable taste, "aam papad," which Sarita and her husband began selling, earned them a solid reputation in the marketplace. The "aam papad" was initially given to JMB, where it was well received, and the store began buying it in large quantities.

Sarita struggled mightily in the early stages of their business to win the trust of their suppliers. However, eventually they were able to persuade them and obtain the best market positioning. They concentrated intently on it because this image needed to be improved and preserved.

Their business was severely impacted by the COVID-19 pandemic because demand for their products fell and a lot of raw materials were wasted. But after that, people began placing orders in advance, and they eventually were able to regain market share. Additionally, they received special requests for weddings. She holds the opinion that one must continue working and shouldn't waste time because it is the most valuable resource.

Sarita runs her home, manages her chores, and prepares "aam papads" all through the day and night. This company offers greater returns for a relatively smaller investment.

Her father is her role model and constantly motivates her to perform well. Sarita works hard but is not a natural leader. She sees both experience and education as equally valuable.

Her motto is to let everyone appreciate and love the quality of their own product. She desires for her company to experience great success.