Sahil Yatoo, a Srinagar-based wholesale cloth business owner, has been selling hand-embroidered Kashmiri garments with intricate designs.

Sahil Yatoo is a wholesale cloth business owner from Srinagar.

Sahil sells all kinds of hand-embroidered sarees, salwar-suits, and other traditional Kashmiri garments. Sahil's business has been thriving for over a decade, as his products are known for their exquisite craftsmanship and intricate designs. He takes great pride in supporting local artisans and preserving the rich cultural heritage of Kashmir through his business.

Sahil tries to provide the best quality products to his customers by personally selecting the finest fabrics and materials for his garments. He exhibits his products at art fairs and shows both within Kashmir and in other parts of the country. This allows him to reach a wider audience and showcase the beauty of Kashmiri craftsmanship to people from different backgrounds.

Additionally, Sahil also takes custom orders from his customers, ensuring that each piece is tailored to their specific preferences and requirements.

Sahil also ensures that each piece is carefully handcrafted by skilled artisans who have inherited the art of embroidery from their ancestors. Sahil believes that this attention to detail and dedication to quality sets his business apart from others in the market.  He regularly collaborates with local designers to create unique and contemporary designs that appeal to a wider audience while still staying true to the traditional Kashmiri aesthetics.