Be so good that people cannot ignore you—build your unique brand.
Be so good that people cannot ignore you—build your unique brand.
Ruhi Surana is the visionary Founder of GoPro Career, with operations spanning both Singapore and India. She primarily focuses on bridging the gap between employers and the right talent, ensuring companies find the perfect human resource for their needs.
At the same time, she is deeply committed to empowering individuals to pursue their true passions and carve out fulfilling career paths. Through her expert guidance and strategic insights, she helps job seekers navigate the competitive market and successfully land their dream jobs, turning aspirations into reality.
Ruhi Surana shares that she founded GoPro Career about one and a half years ago, after spending a decade working in corporate HR Management. Driven by a desire to follow her passion and explore entrepreneurship, she launched her own venture to make a meaningful impact. Through GoPro Career, Ruhi assists individuals with resume building, LinkedIn profile optimization, and coaching them to confidently ace interviews.
She guides job seekers on effective job search strategies across various platforms, salary negotiation, and how to navigate corporate environments to secure promotions and salary growth. The core mission of her company is to help people land their dream jobs. On the employer side, Ruhi supports companies facing candidate shortages by employing targeted strategies that identify the right talent quickly, ensuring a fast turnaround and delivering quality candidates efficiently.
With over 10 years of experience, she has successfully placed more than 50,000 candidates in top global companies like Google, Amazon, P&G, and Tesla. Serving a diverse clientele across India, Singapore, Malaysia, and Vietnam, her company operates on an international scale, helping clients worldwide find the perfect talent. Her greatest achievement is when candidates she placed years ago reach out years later to thank her, affirming the meaningful impact she has made on their lives and careers.
Her career in this field began with her education, having completed an MBA in Human Resources. She always felt she was a people’s person and had a natural ability to connect with others, which drew her to choose HR as her career path. This role fueled her motivation as she enjoyed helping people and making a positive impact in their lives. Additionally, coming from a family of entrepreneurs—her parents and sisters all running their own businesses—inspired her to pursue entrepreneurship and follow her passion to create something of her own.
Reflecting on her early years, Ruhi Surana shares that she was born and partially raised in Mumbai, where she attended school up to second grade in a small town. Back then, getting to school was an adventure—she had to switch from train to bus, and the commute took three hours, making her early years quite challenging. However, her parents ensured she studied at good convent schools.
After second grade, she moved to Udaipur, completing her higher secondary education at St. Gregorios Senior Secondary School. Ruhi then earned her Bachelor's Degree in Business Management from MLSU and completed her MBA in HRM from the International School of Business Management, Jaipur. Recently, she was honored as a distinguished alumna by her alma mater and she frequently conducts sessions there, guiding students on the evolving job market and how to secure employment opportunities.
Talking about her role models, GoPro Career Founder Ruhi Surana says she regards her parents as her greatest inspirations due to their incredible hard work and integrity. She admires her father for his unwavering ethics, honesty, and positive attitude, no matter how tough the challenges are. Whenever Ruhi faces struggles, she remembers her father's strength and draws motivation from it. Her mother is equally inspiring—despite being highly educated, she sacrificed her own career to ensure that Ruhi and her two sisters received the best education possible.
The quote that drives Ruhi is: “Be so good that people cannot ignore you.” She dedicates this powerful message to the youth, urging them to build a unique personality that stands out from the crowd. She emphasizes improving oneself, networking actively, and participating in community events to create a strong personal brand—essential in today’s competitive world.
Reflecting on her challenges, Ruhi Surana shares that like many students, she faced confusion and lack of direction during her higher studies. However, she navigated this by discovering her strengths and aligning them with her HRM career. In her professional journey, dealing with diverse people in the corporate world posed challenges, but over time, she learned how to handle these situations effectively.
HR Professional Ruhi Surana advises new aspirants entering the HRM field to develop strong communication, presentation, negotiation, and stakeholder management skills—because effectively interacting and dealing with people is crucial for any HR professional. For those aiming to become entrepreneurs, she emphasizes the importance of risk-taking; stepping out of your comfort zone and embracing risks is essential to succeed in business.
To women, Ruhi suggests first settling your career and managing your finances well before planning a family. She highlights that career setbacks and breaks are common, so having sufficient resources and a solid support system beforehand is key to balancing work and family life successfully.
Those who wish to connect with GoPro Career can find them on Instagram under the name GoPro Career, as well as visit their website at www.goprocareers.com to learn more about their pricing and services.
The company maintains a robust database of both technical and non-technical candidates, enabling them to quickly provide solutions and match the right candidates to client requirements. They also conduct thorough screening to ensure only the best candidates are presented.