Born and brought up in a family of jewellers, life was predestined for Purvi. Growing up in a jewel-oriented environment, Purvi took great interest in the jewellery business and subsequently got into this field.

Purvi Pachchigar is a jeweller and partner at Pachchigar & Sons Jewellers, based in Surat, Gujarat.

Recalling her childhood, Purvi says she got married quite early at the age of nineteen and had little time to live her young  days freely. She was an ambitious kid and wished to make something out of her life. Though whatever time she spent with her family and friends was short-lived, it was well spent, says Purvi.

Talking about her journey, Purvi says that she was born and brought up in Junagarh and got married in Surat. Her in-laws were into the jewellery business and diamond manufacturing. Raising her kids, Purvi says she initially couldn’t give time to her business but made sure to stay updated about its operations. In 1998, Purvi and her family shifted to the retail business and launched their showroom in the centre of Surat.

Discussing her struggles, Purvi says they started the business as a joint family and later got separated within two years. But they never gave up and kept going, as a result of which their business got recognition nationally. Purvi and her family members wish to take their business to an international level.

When asked about her mistakes, Purvi says she used to observe business matters with keen interest and was watchful about any decision-making or mistakes committed on the professional front. She learned from such mistakes, which also gave her greater insights into the business.

Describing her role models, Purvi says she draws inspiration from her parents and her in-laws, from whom she has learned many valuable things in life.

When stressed, Purvi likes to spend some time alone and listen to music. Spending time with animals and birds makes her happy and helps her attain mental peace.

For people who wish to get into the jewellery line, Purvi says that the business is quite demanding and challenging. On that note, she adds that it takes a lot of effort to settle down in the jewellery business, which requires huge capital and investment. Purvi goes on to say that people coming from a non-business background might have a hard time coping in this field.