An educationist, Prof. (Dr.) Jayati, is working as the director and professor of a Mass Communication school. She has also worked as a journalist and with TV channels and newspapers. Through collaborations with major events and volunteer opportunities, the institution gives students practical experience so they may learn from the industry.

Prof. (Dr.) Jayati Sharma is the director and professor of the Amity School of Communication, Amity University, Rajasthan. She is one of the institute's founding members and has been involved with it since 2005. She explains that the Amity School of Communication provides courses in visual graphics, animation, media, and communication, as well as film and television production. Mass communication PhD degrees are also available.

Through these courses, the students participate in a variety of activities that teach them about several facets of media creation, including animation and cinema. Additionally, they expand their skill set in a variety of fields, such as corporate communication, advertising, public relations, photography, and more. In order to help students perform successfully, the institution also aims to expose students to the industry and faculty members' academic experiences.

According to Prof. (Dr.) Jayati, the courses at Amity School of Communication are structured to provide students with practical experience. They work with major events to collaborate on a variety of volunteer opportunities in an effort to provide them exposure to the industry. Students can acquire skill sets straight from the business through these activities.

Additionally, their evaluation methods are created in a way that permits students to receive 50% of their marks based on their practical learning. In addition, field, television, and film-based assignments are required of the students. They make sure that the pupils' education extends beyond the classroom and that they gain a great deal of exposure and experience.

Prof. (Dr.) Jayati says that when she was in school, she used to enjoy the news reading part. She used to imitate the fairly common way that the news readers on Doordarshan at the time read the news, which inspired her. When her father noticed her acting in such a way, he found out about the course. Her father, who saw her aptitude, deserves the credit for launching her career in the media. She then completed her master's degree in mass communication while working for newspapers and TV stations in parallel.

Before entering academia, she began her career as a journalist. She was an editor for a few industry titans, including Dainik Bhaskar, Doordarshan, and Hyderabad's Ramoji Film City. She feels that having a personality that was somewhat teacher-dominated led her into the academic sector after acquiring a great deal of experience in the profession. Her experience as a journalist and media professional greatly aided her in creating her own pedagogy or course curriculum for the classroom. She attempts to provide students with as many practical, field-based experiences and learning opportunities as she can, since those experiences have benefited her today.

She finished her schooling in Indore, Madhya Pradesh, the city of her birth. She studies at Devi Ahilya University, Indore, including a B.Com. Honours and a Master of Mass Communication. She then finished her doctorate at Rajasthan University in Sting Operations by Electronic Media in India, with an emphasis on investigative journalism. She is also a BBC media literacy trainer. She says that her grandfather was a big part of her upbringing and that she gets a lot of inspiration from him. Her grandfather encouraged her to improve her language skills and instilled in her a strong sense of discipline, which is why she has always loved language. Her grandfather is mostly connected to her early recollections.

Regarding her role models, Prof. (Dr.) Jayati said that if you want to succeed in life, having one role model might not be enough. You can get ideas and knowledge from the diverse range of people's experiences. She finds inspiration in the lessons learned and life experiences of others. She enjoys talking to people, reading biographies, and listening to their stories since it allows her to understand so much about them. She believes that the experiences of those around her shape her personality and open her eyes to new ideas.

She genuinely thinks that all it takes to succeed in life is having extremely sincere intentions, being honest from the bottom of your heart, having a well-balanced view of how life serves you, and knowing what you are doing. She asserts that no one can be copied and that each person has their own unique road, distance, and trip. Maintaining a strong connection to your roots is essential to propelling yourself forward in life. In the end, it's not about success or failure—it's about how you handled the opportunities life has given you. She firmly believes that being truthful in your aims and being honest about your work and organisation are essential qualities for a professional.

Prof. (Dr.) Jayati says that when she first began her career as a journalist, she had a lot of questions because, at the time, there weren't many female journalists and the field was quite unusual. She wrote these lines because of the entire experience and the comments made by others: “Rakho khud par vishwas aur us ishwar par vishwas rakho, doge agar tum vishwas milega vahi tumhe vishwas rakho. Par shart hai karmon ki shuddhi, man nirmal ho chetan buddhi. Sanskaar, sabhyata saath rahe, sang prem ki dhara sada bahe, bokar ke beej sukarmon ka uske sufalan ki aas rakho, doge agar tum vishwas milega vahi tumhe vishwas rakho.”

She thinks there are obstacles in any vocation, regardless of the field. Anything you want to accomplish or anything new may not be simple, but as long as you appreciate the trials, it doesn't really matter since you will begin to enjoy the journey of conquering those obstacles. She recounts how challenging it was for her to begin her journalistic career and recalls an instance in which she was asked by her editor during her first interview how she would respond to a challenging scenario on the field. At that moment, she had just one idea, to which she replied, "I'll use my journalistic power to save myself from a lot of other things."

Later in her career, she encountered numerous obstacles, but she firmly believes that what really counts is how you handle difficult circumstances and how much you want to achieve in life while being true to your roots. The whole journey is made lovely, in her opinion, when you are certain that you are not abandoning your traditions and ideals but yet wanting to take the less-travelled route.

Prof. (Dr.) Jayati counsels those who are just starting out in the media and communication fields that, while it is a very exciting sector, it is important to realise that it is not just another avenue for employment. You may explore and build new things in this sector by combining elements from other fields, like science, engineering, management, and so on. In the modern world, how you can provide your customers with a skill set that technology cannot provide is important. She claims that these days, you are fighting not just with your rivals but also with technology. It's critical to grow professionally, both personally and in terms of your skill set, language proficiency, and technical proficiency.

She advises being extremely knowledgeable about your industry, the latest technologies, and your rivals. The media landscape has changed over the past several years as it continues to give possibilities and pose a challenge to new players. With the appropriate skill set, you may work in a wide range of industries, not just journalism or media organisations.