Pratiksha has always been passionate about food and that made her a Professional Social Media Food Influencer. She is a young entrepreneur, working in collaboration with big brands and making a great career with a clear vision to make ‘Bingelife’ a trusted company.

Pratiksha Jaiswal is known as ‘Bingelife’ on social media. She is a Social Media and Food Influencer.

She always loves to try new dishes and explore them and that’s how her journey started in 2018. She used to review cafes and restaurants on Zomato and Google as well. One fine day, she got an appreciative response to her review from a big restaurant chain itself and they also gave her a lot of discounts. From there she got the motivation to kickstart her own page on Instagram and ended up diving into this field.

Pratiksha belongs to Nagpur, Maharashtra. She did B.Sc from Nagpur itself. She is an MBA in Marketing and Human Resource Management as well.

About her work, Pratiksha says that she creates content for different brands, makes food videos and recently she has also started making lifestyle videos. She says that like every normal business, in this field too, there are a lot of ups and downs as sometimes she receives good responses on her page and sometimes there is no work at all.

Pratiksha says that her family always supported her to do this work as everyone in her house is fond of food and no one has any problem with the work she does.

Talking about struggles, she says she faced a lot of challenges as she did not know how to cook but during Covid, she learned cooking. Also, in the early days of her work, she found it difficult to manage both work and studies, but due to Covid, everything got sorted. Apart from this, initially she did not know anything about growing her page and reaching more people but slowly when she started posting videos, she understood how she had to move forward.

Pratiksha says that Covid came as a blessing for her as she could do all such things which she was not able to do in normal days. During Covid, she learned all the things related to social media like to make her content worthy to engage more and more people to her videos and increase followers. She says that personally, there was not much impact of Covid on her and her family but professionally, the food industry suffered a lot. Because of that, her work also stopped.

The biggest achievement for Pratiksha is that now people are getting to know her and big brands like Lays, Reezo and Big Bazar approach her to work in collaboration with her. When asked about role models, Pratiksha says that she gets inspired by many people in her daily life like from her father she learned to work hard. Her mother inspires her to never give up. Apart from this, there are many creators from whom she gets her inspiration for from where they all started and where they have reached today.

Looking at her work, Pratiksha says that Education didn’t support her as much as Experience did. She moved ahead in her journey of social media influencing on the basis of experience only. But she says education is a necessary part of your life to get the basic knowledge and values to do something good in life. So it is very important to have a proper balance of the two to reach heights.

In her spare time, Pratiksha likes to read books, spend time with nature and travel. Other than that, she tries to stay away from her phone by hanging out with friends. She likes to write her goals, missions and journal.

Pratiksha advises the new influencers to work on your content and approach the brands in a professional way to increase your following. Also , you should know about what you are doing and you should be clear about your motive. Whenever a new idea comes to you, execute it, that will help you create your identity.