Marketing

Neha Kare Kanabar, a Founder & CEO from Indore Running World’s Largest Community of Mothers on Whatsapp & Facebook

Founder & CEO, Unimo Universe of Momsmumbai

In her corporate career spanning sixteen years, Neha took the initiative of creating a platform for mothers which has emerged as the world’s largest community for mothers in a short while.

Neha Kare Kanabar is the Founder of ‘UNIMO Universe of Moms’ which was conceptualized in 2014 and has briskly become the world’s largest online community of mothers. She is also a certified Manifestation Coach. She held sixteen plus years of corporate experience before she ventured into the online community space.

Neha hails from Khandwa, Madhya Pradesh. She did her schooling from St. Joseph’s Convent School. Later, she did her Engineering and MBA in Marketing and HRM from Indore. Thereafter, she worked in the sales, marketing, and HR departments of various MNCs such as BCCL, HUL, TOI, etc. She left the corporate world as a National Training and Sales Capability Head at an enormous Liquor company.

Amidst her corporate journey, Neha thought of creating a platform where like-minded mothers could meet in the virtual space. This small initiative of hers grew effortlessly on Facebook and many mothers came forward to meet in person. In a very short span of time, this platform gained an amazing response and gradually this community scaled heights.

When asked about her role models, Neha says she considers her father as her biggest inspiration for whatever he has done so far and for standing by her always. In addition, she draws inspiration from everyone she meets and tries to learn something from everyone. She also considers S.N. Goenka as her mentor for giving her a life-changing experience through meditation in just ten days.

Talking about her free time, Neha says she is an avid reader and is fond of reading non-fiction books a lot.

If anyone wants to enter into a community space, Neha advises them that they can start a community in any field, be it a common ground of religion, values, customs, identities, or mindsets. Further, she says that according to the availability of your time, you can run it on a freelance or full-time basis. Overall, it is an amazing experience.

Neha advises the youth to enter into the field of community marketing, which is a new concept in the market. She says it is a very lucrative and good source of income for the new generation. Explaining her point further, she says that nowadays there is more demand for unconventional advertising than ATLs and BTLs. Therefore, you can enter this field as it has a wide scope to grow.