Turning tradition into timeless fashion, Mitul Shah is building Dharohar with a vision to make every celebration more memorable. Driven by passion, honesty, and entrepreneurship, he is creating a brand where culture, craftsmanship, and customer trust come together.

Entrepreneur Mitul Shah is the Founder of Dharohar, a Retail Ethnic Wear Showroom in Ahmedabad that beautifully blends Indian tradition with contemporary fashion.

Established five years ago, Dharohar offers a wide collection of Indo-Western outfits, kurta-pant sets, crop tops, three-piece sets, and customized ethnic wear, catering to customers who value elegance, culture, and individuality. For Shah, fashion is much more than designing and selling clothes, it is about becoming a part of people's most memorable moments.

Whether it is a wedding, festival, family celebration, or any special occasion, Mitul Shah feels proud knowing that his creations add joy to those cherished memories. His vision is to preserve India's rich cultural heritage through fashion while building Dharohar into a trusted brand known for quality, authenticity, and customer satisfaction. Along with its successful retail showroom, the brand has also expanded into online marketing, allowing it to reach customers beyond Ahmedabad.

Before launching Dharohar, Fashion Retailer Mitul Shah worked in the private sector, where he gained valuable professional experience and developed a strong understanding of business operations and customer relationships. However, he always carried a dream of building something of his own. His passion for Indian traditions, combined with his desire to create meaningful connections with people, inspired him to step into the ethnic fashion industry.

He believes clothing is not merely a product but an expression of culture, identity, and celebration. His entrepreneurial growth began shortly after the COVID-19 pandemic, a time when businesses across the country were facing uncertainty. Starting a new venture during such a challenging period was not easy. From market fluctuations and growing competition to establishing customer trust, every step tested his determination. Yet, with unwavering dedication, consistency, and hard work, he steadily transformed challenges into opportunities and successfully expanded his business through digital platforms and online marketing.

Born and raised in Ahmedabad, Mitul Shah completed his education in the same city. Growing up in a family that valued honesty, discipline, and perseverance, he developed a strong work ethic from an early age. His deep appreciation for Indian culture and traditions naturally led him towards the Ethnic Wear industry, where he could combine his entrepreneurial aspirations with his love for Heritage and Craftsmanship.

The greatest influence in Mitul Shah 's life has always been his family, especially his father. Watching him work with honesty, integrity, and consistency taught him that lasting success is built on trust rather than shortcuts. Inspired by these values, Mitul Shah left his job to pursue his entrepreneurial dream with confidence and determination. Even today, he considers his father his biggest role model and the guiding force behind his professional path.

A quote by Dr. A. P. J. Abdul Kalam has remained a constant source of inspiration throughout his life:

"सपने वो नहीं जो हम सोते समय देखते हैं,

सपने वो हैं जो हमें सोने नहीं देते।"

"Dreams are not the ones you see while sleeping; dreams are the ones that keep you awake."

Mitul Shah believes true dreams inspire action, demand perseverance, and encourage people to push beyond their comfort zones. For him, Dharohar was once just a dream, but through patience, resilience, and relentless effort, it became a reality. Every challenge he faced only strengthened his belief that determination and consistency can turn even the biggest aspirations into achievements.

Among his proudest accomplishments is establishing Dharohar as a trusted ethnic wear brand within just five years. Building a successful retail showroom, earning the confidence of customers, and expanding into the online marketplace are milestones that reflect his dedication and vision. However, he believes his greatest achievement is the trust his customers place in him and the privilege of becoming a part of their life's most precious celebrations.

Fashion Entrepreneur Mitul Shah's message to aspiring entrepreneurs and young people is both simple and powerful- Believe in your dreams, work with honesty, and never stop learning.

Dharohar Founder Mitul Shah believes the clothing industry offers endless opportunities because fashion continues to evolve with changing trends, but sustainable success comes only through integrity, consistency, and customer trust. According to him, when passion is supported by hard work and patience, success naturally follows.