Worried about the negative effects of junk food on people’s health and driven by his wife's cooking talent, Mayank co-founded ‘The Healthy Bites’, a cloud kitchen offering nutritious versions of familiar dishes. Despite facing challenges, The Healthy Bites has achieved top ratings on Swiggy and Zomato, becoming the highest-rated kitchen in Udaipur.

Mayank Gupta is a co-founder of The Healthy Bites, a cloud kitchen. His wife, Sneha Gupta, is his co-founder. They started the business 3-4 years ago. Mayank is also a member of the BCI.

Mayank manages The Healthy Bites' front end operations, such as marketing and finance, while Sneha oversees back end tasks like food preparation in the kitchen and staff management.

Mayank explains that The Healthy Bites’s menu offers healthier versions of familiar dishes like sandwiches, khichdi and dalia. For example, their sandwiches use multigrain or brown bread with sprouts and oats stuffing. The idli is made from ragi and oats, and various millets like finger millet and little  millets are used in different preparations. Quinoa, an internationally recognized superfood, is also used in their dishes. While their offerings resemble existing market options, each preparation has a unique, healthy twist.

Dalia at The Healthy Bites is not only healthy but also flavorful, thanks to the addition of herbs. Mayank aims to dispel the misconception that healthy food is boring, making it The Healthy Bites' mission to provide delicious and nutritious healthy meals.

Mayank describes that The Healthy Bites operates through two service models. Firstly, they have collaborations with Swiggy and Zomato, enabling customers to order and have food delivered at their doorstep through the sites. Their second model is subscription-based, providing customers with daily meals at their chosen times. For instance, subscribers can replace unhealthy snacks with The Healthy Bites' food, and the service will deliver to their doorstep every day. The Healthy Bites also collaborates with numerous dieticians and doctors who refer their patients or clients to the service.

After completing his MBA from IBS Hyderabad, Mayank moved to Udaipur. Deeply interested in education, he became a lecturer there and also pursued additional degrees, including an M.Sc in Yoga. During his yoga studies, he learned about the negative effects of junk food on our bodies , which made him avoid eating it. Mayank craved healthy options of the popular dishes but found none readily available, which led to the creation of The Healthy Bites.

Discussing his involvement with BCI, Mayank credits Mukesh Madhwani for the initiative. BCI serves as a platform to connect business people, exchange ideas, engage in healthy discussions, and find solutions to common challenges. By networking with like-minded individuals, businesses can collaborate and grow. Mayank recounts how a packaging problem at The Healthy Bites was resolved through a BCI connection. He proudly shares that he was one of the founding members of BCI.

Mayank was born and raised in Udaipur, completing his early education at Central Academy School. Coming from a business family, he decided to pursue business studies. After high school, he earned a BBA degree and gained admission to IBS Hyderabad, a business school ranked among the Top-20 in India, by acing the CAT exam.

Post-MBA, Mayank returned to Udaipur to stay close to his family, as he values strong family connections. He worked as a Lecturer in Finance at Pacific College while obtaining other certifications. Passionate about health and yoga, he completed a Master Degree in Yoga, which transformed his life. He emphasises that yoga is more than just asanas and pranayama; it's a holistic way of living. During the Covid-19 lockdown, Mayank's family practised yoga daily, which kept them healthy and helped him realise the power of yoga.

Mayank observes that modern diets filled with adulterated foods have negatively impacted people's health. Inspired by the healthy lifestyles of previous generations, he incorporated millets into his diet and soon after, founded The Healthy Bites.

Noticing his wife's talent for cooking nutritious meals, they decided to share her recipes with others through The Healthy Bites. Consultations with gyms and yoga studio owners confirmed a market need for healthier food options.

When asked, Mayank says he considers Sir Ratan Tata his role model, admiring not only his business acumen but also his philanthropy and humility. He feels motivated to give back to society and live by the quote, "The best way to do it is to do it." Believing in hard work, Mayank is also inspired by Zakir Khan's quote, "By working hard, everything is possible."

One major challenge faced by The Healthy Bites is high employee turnover which is common in the food industry. Investing time and resources in training employees who may become competitors or simply leave is difficult. Maintaining consistent food taste amid changing staff is another concern. Additionally, rising raw material costs create difficulties in providing competitively priced, high-quality products.

Mayank admits that The Healthy Bites' primary competition comes not from other healthy food providers but from cheaper, less nutritious options. Competing with these alternatives means managing rising ingredient costs while maintaining affordable prices without compromising quality. Another challenge involves retaining customer interest by continually developing new recipes, as people may become bored soon. Despite these ongoing challenges, Mayank remains dedicated to addressing them.

One significant accomplishment for The Healthy Bites is achieving top ratings on both Swiggy and Zomato, making it the highest-rated kitchen in Udaipur on both platforms. Mayank takes pride in the over 1,000 positive reviews, reflecting customer satisfaction with their offerings.

To aspiring entrepreneurs, Mayank suggests hard work and perseverance, asserting that dedication will eventually yield results. He encourages startup founders to remain grounded and humble, connected to their roots throughout their journey.