Lokesh Trivedi launched a premium AD imitation jewelry outlet in Udaipur. Supported by a manufacturing legacy in Kolkata, he is setting new benchmarks in the imitation jewellery sector by offering unmatched after-sales service and 15-to-20-year stone warranty.

Lokesh Trivedi is the Proud Owner of Shrinath Jewels, a dedicated imitation jewelry brand making its mark in Udaipur, Rajasthan.

While the brand's extensive manufacturing plant is based in Kolkata, Trivedi recently achieved a major milestone by opening his first retail outlet in Udaipur. Shrinath Jewels operates exclusively in the premium imitation niche, working strictly with American Diamonds (AD), which are also known in the industry as CZ (Cubic Zirconia).

The store boasts a massive and diverse collection that includes elegant necklaces, pendants, earrings, and bangles. Adding a unique and devotional touch to his business, Lokesh Trivedi also designs and manufactures specialized Laddu Gopal jewelry crafted entirely in AD.

He is acutely aware of the common complaints associated with the imitation jewelry sector. Most customers hesitate to invest in imitation jewellery because standard imitation pieces tend to lose their shine and polish within a mere five to six months. To counter this, Trivedi has revolutionized the local market by introducing an unparalleled after-sales service model.

At Shrinath Jewels, if the gold or silver polish of a piece fades after one and a half to two years of regular wear, customers are encouraged to bring it back. Trivedi and his team will completely repolish the item, restoring it to the exact brand-new condition it was in at the time of purchase.

Furthermore, he provides an extraordinary 15 to 20-year warranty specifically for the American Diamond products. If a stone accidentally falls out of a necklace or gets damaged over the years, the store will take the piece back and flawlessly reset the diamond. Lokesh Trivedi proudly states that his brand is known primarily for these exceptional services, as providing such long-term care and warranties is practically unheard of in the imitation jewelry industry.

Reflecting on his roots, Lokesh Trivedi shares that he was born and raised in Rajsamand. His family has traditionally been deeply entrenched in the marble and granite business. However, his path diverged thanks to his Bade Papa (elder uncle), who has successfully run a jewelry business in Kolkata for the past 40 years.

When Lokesh visited Kolkata, he was mesmerized by the high-quality imitation work being produced at his uncle's manufacturing plant. He dedicated his time there to learning the intricacies of AD and studying the various ranges and qualities available.

Inspired by this exposure, he proposed the idea of bringing this specific quality to his home state. He wanted to introduce these exquisite designs and tastes to the women of Udaipur, whom he affectionately refers to as his \"sisters.\"

In both life and business, his ultimate role model is his Bade Papa. Entrepreneurship naturally comes with moments of doubt, and whenever Lokesh Trivedi feels weak or feels that his work is stagnating, his uncle acts as his strongest pillar of support. His uncle consistently motivates him, reminding him that panicking or accepting defeat yields absolutely nothing, as problems are an inevitable part of everyone's life.

When asked about his biggest achievement, Lokesh Trivedi does not measure his success in sales or expansion. For him, the ultimate achievement is the genuine happiness and satisfaction of his customers. Hearing his clients repeatedly express their amazement at the level of service he provides—often stating that such care is impossible to find elsewhere in the imitation jewellery sector—brings him immense pride.

Always open to helping the community, owner of Shrinath Jawels Lokesh Trivedi extends a warm invitation to anyone interested in starting their own business in the imitation jewelry sector, promising to provide them with his full support and guidance.