Kritika is not just a Marketing Professional but also finds her solace in cooking. She intends to impart the message of meeting one’s passion with their profession to live a blissful and satisfying life.

Born in Udaipur, Kritika Singhvi is a Marketing Professional and has been working in this field for the last six years. Recently, she started her own cloud kitchen by the name ‘The Dask Kitchen’, a name based on her family initials.

Kritika completed her basic education at St. Mary’s School and later did her BA from Mohanlal Sukhadia University. Thereafter, she did her MBA from FMS, Udaipur after which she got a job in a Marketing Consultancy in Mumbai.

As a kid, Kritika had always been interested in Advertising and growing up watching ads, she always desired to become a part of the process. She feels lucky to have worked with some topmost brands in her professional journey.

Kritika realized her passion for cooking during the pandemic days and her mother pushed her to pursue it professionally by creating a logo and design of her venture.

When Covid struck, Kritika felt the sudden wave of work-from-home culture and a strange fear in the environment. She adds that Covid taught us to balance our work and emotions at the same time. Kritika says that the pandemic taught us gratitude, acceptance and adopting a minimalistic approach to living a beautiful life.

Kritika draws inspiration from her parents and has always wanted to become like her father. She is inspired by her mother who walked her through the entire process of launching a Cloud Kitchen.

Kritika says that one needs to find their passion to pursue their career in it and see if it makes you happy and excited. She adds that to get over your fear of exploring your passion, one should start it as a side hustle. Kritika suggests that to have a sense of security, the youth can take up a full-time job and explore their passion alongside without fear. She says that if one is passionate and good at something, then success follows and the youth could also consider pursuing their passion as a full-time profession thereafter.

In her leisure time, Kritika likes to spend time with her nephew and pursue her passion for music. She is currently learning to play the Sitar which also has a meditative side to it.

Kritika has seen a lot of instability in her life. She lost her father at the age of eleven. Kritika suggests everyone to do what they want to do while they have the time and try to live as happily as possible. She adds that fear is all about how you deal with it and you must have the courage to walk past it. “Live the life while you have it, otherwise, it will be full of regrets”, is the quote Kritika lives by.

If Kritika could go back in a Time Machine, she would go to the time when her father was alive and be there forever.

To wind up, Kritika says that the most important thing in life is happiness and having a peaceful life. She urges everyone to Be true to themselves and not hurt anybody intentionally.