Jason George Mathew is a Record-Holding Tattoo Enthusiast and Artist, whose love for brands and dream to be on Google, raised him to fame.

Jason George Mathew was a tattoo lover before being an artist. In 2008, he was fascinated by the tattoos on the arms of a WWE fighter and wanted to get tattoos on his body. He researched a lot about highly skilled tattoo artists before going for one. Many of those artists suggested he be a tattoo artist as he was good with designs.

However, Jason found that this career was not stable and had a limited future and never gave it a serious thought. Later, in 2010, due to a mishap, Jason realised that the market needs better artists and he entered the tattoo industry. He felt that tattoo making is more than a commercial business, it means understanding a person’s psychology for creating a design before inking it on them.

Jason’s dream as a kid was to be in Google Search and so he started finding out ways to do that. He thought that either by being a sportsperson, politician, or celebrity he can be on Google. Thus, he chose sports as a career but soon realised it was a risky career. He also thought of becoming an engineer and working in a good company. Later, Jason joined a Mass Media degree course and dreamt of being a Photographer for NatGeo. Basically, he wanted to be on Google somehow, but his dream wasn’t getting aligned with his actions. Then, during his second year in college, he decided to make a career in the discipline he was good at - Tattoos.

Jason didn’t like to read from a very young age. He only read newspapers and magazines for the photographs. Thus, he enjoyed reading the Guinness Book of World Records, as it had only pictures. Furthermore, growing up, Jason started to feel that we live in a branded world, saturated with brands. Thus, brands started to attract Jason. So, he made a list of some twenty-seven brands and thought of getting them tattooed on his body to make a world record and fulfil his dream of being on Google. He went to numerous artists and faced many challenges before setting his first record in 2014, including many in the following years. He opened his own tattoo studio so that the records could be in his studio’s name.

Jason set his first record in 2014 by having one hundred and forty-four brand logos tattooed on his body. Then, in 2015 he had one hundred and seventy-seven and in 2016, he had three hundred and twenty-one tattoos. Later, he did a hundred tattoos in a ten days challenge.

Now that the records were made, Jason had other dreams to fulfil. He is currently working hard to own a Range Rover. Advertising and Marketing is his passion, and so, he is happy to be a student of BMM. Jason read several books on brands, advertising, marketing, etc., and then founded his Events and Tech company, known as ‘21 Events and Tech Pvt. Ltd.’

Jason hails from Mumbai but spent his first seventeen years on the outskirts of Mumbai. He had a childhood with minimum interaction with others and mostly enjoyed his own company. He did his schooling in the outskirts and college in Thane. He is a BMM dropout and is currently pursuing MBA privately.

Jason’s struggles were a lack of support in his career endeavours. But, he advises youngsters to never give up and focus on their ambitions. He believes that everything can end, but your passion should never end. He is a wise and mature professional, who knows that people only connect to you in the good times, the bad and sad times one has to endure alone. Therefore, he advises everyone to never depend on anyone, except yourself.

Jason got married in 2020 and had various plans for his life, but Covid struck in March 2020, and all his plans came to a halt. However, he made the most out of the situation and emerged stronger. Jason worked on his startup and switched to an Event and Tech company.

Jason’s role models are the brands that he admires. Big and established entrepreneurs and brands motivate and inspire him. He likes the way big brands compete, capture the market, and defend themselves. He feels that one can learn a lot from brands.

Jason advises all the tattoo aspirants to learn the basics of fine arts before venturing into a studio setup. He believes that tattoo making is a very responsible job and should be done with honesty and dedication.

Jason says that when he gets negative thoughts or feels weak, he looks at himself in the mirror and all his tattoos and that gives him immense motivation to work more. His tattoos remind him to focus on his dreams. Moreover, Youtube is his favourite platform that provides him with immense knowledge to grasp and get motivation. Jason believes that big dreams need a vision and a strong mindset and a strong mindset is born when one sees things that match his dreams.

Jason advises everyone to be positive in life, learn from their mistakes, and avoid doing them the next time to succeed in life.