Govind Kumar Chechani is the owner of Bombay Dyeing fabrics in Bapu Bazar.

Born in Udaipur, after completing his education, he joined the service and worked for 8 years. However, he had always dreamed of opening his own business. Since then, he has worked hard and established the brand name Bombay Dyeing. At present, he, his brother, and his son are the proprietors of this renowned textile shop. His store sells high-quality designer fabrics. In the process of establishing his family business, he had to deal with a lot of rejection. His property was also under a pending court case until 1983. Gradually, they improved the quality many times over from the previously existing establishment, and now he claims that customers never question the quality of the fabric upon seeing the brand tag of Bombay Dyeing on it.

In response to the COVID-19 outbreak, he states that all of his outlets were closed due to the nationwide lockdown. He had to deal with numerous obstacles and challenges in terms of finance and business. Despite the shop being closed throughout the lockdown, staff payroll and rent were paid.

In his line of business, he believes that experience is really important. Customers are drawn to the wide range and unique options that a merchant can produce solely through knowledge, therefore the more one hones one's capabilities in this field, the more sales one shall generate. His advice to aspiring fashion and clothing businesses is to keep up with the newest market trends and to always stay ahead of the competition. The most crucial part of every organization is customer satisfaction.

According to Govind, Udaipur is the most beautiful town in India and the lakes here provide peace of mind. He likes traveling around the lakes of Udaipur with his wife or his grandchildren in his free time. He treats his employees as though they were members of his own family. He never refers to any of his workers as subordinates. He feels that with the team he is working with, he must always endeavor to put the team's collective best interests ahead of his own.

On a final note, he asserts that keeping one's customers' confidence and obtaining enough recognition to be recommended is important since word of mouth will help any firm expand.