Falak Parihar, an entrepreneur from Bikaner, runs a popular café known for its unique 'Masala Patties.' Despite pandemic challenges just two years after opening his cafe, his dedication and innovation have driven his success. Inspired by PM Modi, he aims to expand his business across India and at international levels.

Falak is an entrepreneur running his own café in Bikaner, Rajasthan. He was born and brought up in Bikaner. Currently, he is pursuing a degree in law, and he also holds a graduation degree in commerce.

Falak believes that life is all about struggles. He always wanted to do something of his own and get into the business field. After starting his café, he innovated and started selling a unique item called ‘Masala Patties’ which has now gained much popularity in Bikaner. He aspires to expand his business in other districts of Rajasthan and all over India.

Talking about the pandemic, Falak says that he started his business in 2018 and had to face the pandemic just two years later. However, he says that through Zomato and Swiggy, he delivered a good number of orders. His passion and dedication kept him going to overcome the difficult time of the pandemic.

Unlike other youth who aspire to become doctors, engineers, and do jobs, Parihar always wanted to do something of his own. He wanted to launch his own brand and shape it into a multigenerational business. Although his father and the extended family are in government jobs, Falak has always had an entrepreneurial mindset, and he also has friends with a similar mindset.

Falak also draws inspiration from PM Narendra Modi for the work he is doing for the nation. This inspired Falak to expand his business to various cities in India and internationally. He believes that just as Indians enjoy foreign dishes, our delicacies should also be savoured worldwide.

Falak shares a word of advice for the youth: work with clear intentions and never hesitate to do good. Parihar suggests that we should never shy away from hard work because it is what earns us a name in society. Working hard and with passion will improve your personality and help you overcome other struggles. As a businessman, he recommends serving people with the intention of offering better services rather than merely extracting money from customers.

Sharing another piece of advice, Parihar also feels that social media is a powerful tool of the present, but the youth must use it to their benefit rather than wasting time making reels and scrolling through useless posts. He also suggests working for the betterment of society and the nation as a whole.