Sensing a gap in marketing in business and industry, Christopher started his own engagement consultancy. He is now helping organizations in increasing their brand value and employee engagement.

Christopher Roberts is the Founder and Managing Director of Engaged Strategy & Creator of the Total Engagement Model®

Christopher was born in Mumbai and completed his education there itself. He completed his graduation in Physics and a postgraduate diploma in Business Management. Later, he shifted to Australia and did various jobs in fields such as telecommunications, energy, and banking.

Recalling his days in Mumbai, Christopher says he did not exactly know what he wanted to do  in his career. However, he certainly wanted to do something creative in the business field. Therefore, he decided to get his hands into marketing. He believes that marketing is the field of creativity.

In order to work as a marketing manager, Cristopher needed field experience, so he worked as a salesman for a few years. It helped him develop effective marketing strategies.

He also worked for large corporate companies. While working, he found a gap in the marketing field where marketing insights were not providing recommendations to companies.

Christopher decided to open his own consultancy in order to fill the gap in the marketing industry and to help corporations increase their  brand recognition.

Christopher says he faced various challenges in his consulting business because he wanted to help small businesses but they couldn’t afford his fee. Furthermore, he had to personally visit the place and give advice, which was a time consuming process. He was also not getting continuous revenue because, due to  his personal visits, he could not handle more than one project at a time. He also faced a global financial crisis, which slowed his business growth.

Christopher’s success mantra is "There is always a way if you look hard enough."

Christopher has also written a book on employee engagement, ‘Ten Reasons Why CX NPS Programs Fail.’’

Christopher thinks that some people are born leaders, and he is one of them. He says that when he was young, his belief was to compete with himself instead of other individuals. He also believes anyone can develop leadership qualities. According to him, the major qualities of a good leader are vision, a strong sense of empathy, influencing skills, and kindness.

When asked about his role models, Christopher says people who are beyond business and make a difference in the world motivate him, such as Oprah Winfrey and Tony Robbins. Furthermore, he is also inspired by Eckhart Tolle.

Sharing his achievements, Christopher says one of his best achievements was to create a home loan record as a freshman banker.

Christopher says if he could go back in time in a time machine, he would like to be more kind instead of focusing on what is right or wrong.

Christopher advises young people that education provides a platform for an individual, but experience refines abilities and leads to wisdom. He believes that in order to achieve success, an individual needs to be creative, analytical, and focused. Running a business requires consistency, which helps in fighting tough times and enjoying the good ones.

In his free time, Christopher likes to spend time with his family, watch movies, and read books.