Having an interest in business from a very young age, Ayan learned the basics by working with his mother and learning from his father. Now, he wants to create a brand out of their business.

Ayan Ali is the co-founder of La Fiza- a fashion apparel, western wear, and footwear shop for women.

Ayan was born in Kolkata and did his primary schooling there. The rest of his schooling was completed in Rajasthan. He did his B.Com. in Kolkata and Diploma in Fashion Merchandising from Mewar Academy of Design, Jaipur.

Ayan says that this business was started by her mother in 2016. He and his sister used to help their mother in it and soon Ayan grew interested in the same. He expanded the business by indulging in Instagram marketing and opening a business profile for selling their goods on Amazon.

Talking about the COVID-19 pandemic, Ayan says that their shop was closed during the lockdowns but they tried to be in touch with their customers through online mediums. Their workers also migrated to their villages and hence their first collection of western wear turned quite expensive due to outsourcing of work.

Ayan feels that education is important but experience helps in life. He also took an internship under a fashion designer and also visited places like Mumbai, Hyderabad, and Indore to learn the business aspects.

Ayan believes that leadership is very important in any business. He used to be the class monitor during his school days and hosted and managed events, and hence had a sense of leadership from the beginning.

Talking about his mistakes, he says that he started the website for his business quite early which was a wrong decision as the conversion rate of the website is still very low and 90% of his business still comes from other sources.

Talking about his role models, Ayan says that his father, who is also a businessman, is his role model. Ayan has learned many things about business from him.

“Keep working hard, results will follow.” is Ayan’s favorite quote.

The only advice he wants to give to the youth is to be consistent and patient in life.

In his free time, Ayan likes to read blogs and take out time for  gyming and fitness.