Being the first woman entrepreneur in her family, Ashwini became a self-taught businesswoman. She advises people to have exposure in order to gain real-time experience.

Ashwini Roy is the Director of Corporate Communication at Fox Advertisements. She has been a strategist for more than five years and was into strategy and content marketing. Through Fox Advertisements, they build content strategies, deployment strategies, and go-to market strategies for organizations, politicians, industry leaders, and more.

Recalling her childhood memories, Ashwini says that she comes from a family with a very humble background. She says that being a first-generation entrepreneur of her family, things had always been new to her and she with her co-team has always learned through the journey. Being a woman entrepreneur, having the support and faith of her parents is the biggest family memory she talks about.

Talking about her journey, Ashwini says that she started with a food brand and simultaneously she used to strategize for people which was her passion. Her journey started with the food brand and eventually moved to the content niche.

Speaking about the milestones of her journey, Ashwini says that she feels the first trajectory of learning is practicing your own knowledge. She says that she has learned a lot working with various people. Her first clients were small and difficult to handle but she eventually learned from every challenge she faced.

Regarding her mistakes, Ashwini says that she is a bundle of mistakes. However, recounting her major mistakes, Ashwini says that in the initial stage of her content business, she did not believe in documentation which gave her a dent.

Talking about her accomplishments, Ashwini says that achievements are a combination of monetary success, the way you stand in society, and what you do. Ashwini says that materialistic accomplishments can be earned by anybody, but for her, the real achievement is giving back to society. She further adds that she has started training at least three women every year in order to help them. They are one of the best content companies and are working on an international scale which is yet another accomplishment that Ashwini feels proud of. She says that working to change the psychology of people that women cannot educate businesses on what to do feels like an accomplishment to her and her company.

Speaking about her role models, Ashwini says that she believes in learning something from every individual. However, Ratan Tata inspires her a lot.

To attain mental peace, Ashwini believes in introspecting. She says that as she was the first woman entrepreneur in her family, everything was new to her and she learned by herself. Therefore, introspection, avoiding negative motivation, and writing her problems and working on them make her attain mental peace.

To the youngsters, Ashwini advises them to do internships in order to have exposure as it is something that gives you something good. Also, she advises them to do internships with good  companies. Also, to the aspirants of the content field, she suggests they be good at creativity and have a good command of language.