Identifying his love for food and content writing, Archit decided to become a Food Blogger fulfilling both his interest areas. He brings about delicious recipes for his viewers tempting them to try them out in the comforts of their homes.

Archit Agrawal is a passionate Food Blogger with his presence on Instagram by the name ‘Architlost’ where LOST stands for ‘Life of Simple Treats.’ He also has a website lifeofsimpletreats.com where he talks about recipes that are fun and easy to create. Archit has been creating content for about four years now along with his full-time profession in Digital Marketing.

Archit draws inspiration from one of his neighbours whose journey he really admires. He spent his childhood in Delhi and Gurugram and pursued his education from America where he lived for four years. During those times, Archit realised that he could cook food for himself and identified his passion to develop food-related content.

Archit’s goal is to showcase how one can be an agent of change for food and the things that they consume at home. He finds it fascinating that one can find many people to collaborate with and create content.

For aspiring bloggers and content creators, Archit mentions that instead of finding ways to outsource and collaborate, they should find ways to improve upon their skills for better learning outcomes. He adds that the nitty-gritty of content creation and the skills learnt during the process can be transferred to any other job as well which is helpful.

Archit feels that the future of Content Creation is rewarding and slowly getting democratised with the advent of new platforms and avenues to talk about oneself. He says that one should also understand the meaning behind the content being created and the message to be delivered to the audience.

Archit feels that entertainment content is quite transactional and one should focus on creating content that would have a lasting impression on the minds of the audience for years to come. He says that content aspirants should focus on making the content more educational than transactional.

When Archit is not working, he loves to workout, eat and socialise with friends.