Financial Services

Anil Singh, a Digital Finance Entrepreneur and Rotary Club Member Revolutionizing Digital Transactions Across 21 States of India

CEO, Cell Moneyahmedabad

Overcoming challenges in life will eventually lead to success.
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Overcoming challenges in life will eventually lead to success.
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Building upon his experience as an corporate employee, Anil launched his own fintech solutions company and kept on expanding it with innovative changes. Today, his company has 1,50,000 retail merchants as clients spread across 21 states.

Anil Singh is the CEO of Cell Money, a Fintech Solutions Company based in Ahmedabad. Born in Delhi, Anil Singh  has been living in Gujarat for the last 40 years. He proudly states that his company is one of the fastest growing companies in the fintech sector.

Anil shares that, before starting his company, he had worked for thirty years in the mutual funds, insurance, textiles, and IT solutions sectors, and was also associated with the Aditya Birla Group and the Anil Ambani Group.

Anil vividly recalls a moment in 2010 that led him to leave his corporate job and launch his own company. He says he went to a retail shop to recharge his phone, but he was forced to return without getting it done, since there was no money in the retailer's account. The retailer lamented that as there were 14 mobile services companies and 6 DTH companies at that time, the retailer had to maintain 20 different devices with recharge balance all the time.

Anil therefore made the decision to challenge the trend and introduce one single platform for all recharge solutions. He launched a B2B fintech company in 2010 that specialized in services including mini and micro ATMs, Aadhaar-enabled payment systems, bill payments, money transfers, and prepaid recharges. His startup eliminated the use of hardware platforms like Oxygen and partnered with all the 14 telecom companies and with thousands of retail merchants across several states

Anil's company became a leader in the field of Aadhaar-enabled payments, streamlining transactions. Now, all it takes is two seconds for a consumer with an Aadhaar card to send money to anyone from a retailer’s account, and then money will circle back to the retailer’s account after passing via the bank, finance company, and customer accounts.

Sharing about his education, Anil says he completed his education in commerce, did his MBA in Marketing from the University of Pune, and has 30 years of experience in marketing and sales in different domains. In addition, he has been a member of the Rotary Club for 22 years and has donated blood more than 108 times.

Anil looks up to Dhirubhai Ambani and Gautam Adani as two outstanding role models whose life stories constantly push him to advance in his professional life while offering better solutions for society.

He believes that the Ramayana, Mahabharata and the Bhagavad Gita contain solutions to all our problems. When he got depressed in 2002, and had suicidal thoughts, these great epics helped him come out of his condition.

Anil says he believes in Dhirubhai Ambani’s vision and has adopted the phrase "Youth is the future; give them responsibility; trust them to secure a bright future" as his business mantra. He discovered this motto while working with Reliance. He claims that his company offers young people more opportunities and often gives them high levels of responsibility.

When asked about his accomplishments and challenges, he states that,  initially he encountered numerous financial difficulties. He wrote down his dreams on a paper at a seminar in 2004, which included owning a car and a home, sending his daughter abroad, and reaching his career goals of becoming a vice president, branch manager, zonal manager, regional manager, and CEO, all of which came true. In addition, he has achieved the revenue landmark of Rupees 600 crores for his company. Anil tells all the aspiring business owners that anyone can launch a company—all it takes is courage and conviction.

Anil has some advice for all the young people in the country: look beyond schooling, look to unicorn startups for inspiration, and focus on making innovative products.

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Watch the Inspiring Story of Anil Singh | Entreprenuer & Rotarian

Meet Anil Singh, a former marketer who headed into entrepreneurship and built a 600 crore fintech company utilizing his corporate experience at Aditya Birla and Reliance, that serves 1.5 lakh merchant-clients across 21 states.