Anant's business is more than just a service; it's an educational journey for his clients. He enlightens them about the essential nutrients plants need to thrive while offering consultations to plant enthusiasts nationwide. Rooted in trust and goodwill, his business flourishes, and Anant passionately believes that gardening is not just a hobby but also an amazing profession.

Anant Nigam, the founder of Sujaan Pots & Planters, has spent the last nine years cultivating a thriving plant business that caters to both basic and ultra-luxury planter needs for commercial and home purposes, supplying to customers all over India.

Anant is passionate about educating his clients on the vital nutrients plants need and offers free planter consultations to help them navigate seasonal plant care. He’s introduced the innovative concept of gifting plant pots and ensures ease of convenience with home delivery, complete with a detailed product list and plant videos to assist customers in making the right choice. His dedication to quality is reflected in his feedback system, which includes a comprehensive warranty and guarantee policy.

The impact of COVID highlighted for Anant the growing disconnect from nature and the crucial role the environment plays in our lives.

Born and raised in Udaipur, Anant's love for plants was nurtured by his father, who, despite his career in the tourism industry, had a deep passion for birds and plants. Together, they run an NGO dedicated to providing habitats for birds.

Anant's journey into the plant business was not straightforward. With a Master Degree in Electronic Engineering, he initially explored careers in IT, graphic design, and development. However, the monotony of these fields led him to heed his father’s advice and venture into the world of planting. His success mantra is simple yet profound: provide quality products and recognize the unique needs of every customer.

Anant’s father remains his role model, instilling in him the resilience to face challenges with a smile and keep negativity at bay. Launching his products and maintaining sales growth amidst rising competition was no easy feat. Yet, Anant views his competitors not as rivals but as motivators to continually improve.

Among his notable achievements, Anant proudly cites supplying his products to Hotel Taj Aravali and establishing connections with embassies. His business has flourished primarily through word of mouth, strong customer and reseller relationships, and an unwavering commitment to quality.

To aspiring entrepreneurs, Anant offers sage advice: never compromise on product quality, pay close attention to pricing strategy, and remember that no business is too small to make a significant impact. He cautions the youth against shying away from hard work, emphasising the importance of seizing opportunities at the right time.

In conclusion, Anant says he believes that growth is not merely measured by monetary success but also by creating a unique identity and leaving a lasting legacy.