As CEO of his company, Anand Mani Tripathi has been a leader in the organic products industry since 2009. After gaining experience at various top organic companies, he launched his own retail brand focusing on sustainable farming practices.

Anand Mani Tripathi, the CEO and Founder of Aryavarta Organics Pvt. Ltd., is a visionary leader who believes in focusing on one's own journey rather than comparing it to others.

Hailing from Gorakhpur, Uttar Pradesh, Tripathi has been engaged in the organic products industry since 2009. His journey began with prominent companies like Morarka Organic Foods Limited, Sanjeevani Organics, and Natureland Organic Foods Pvt. Ltd., before he launched his own retail brand, Induz Organic in 2019.

Tripathi’s educational background includes a graduation from BHU and an MBA from the Institute of Business Studies and Research Management College in Navi Mumbai. His career started as a marketing consultant at Equations Marketing Consultants, followed by a stint at Popular Prakashan Pvt. Ltd.

Growing up in a joint family with a principal father and a teacher mother, Anand had a strong connection to agriculture, especially as the eldest son responsible for their family farm. His early experiences with farming provided him with a deep understanding of agriculture and its evolution over time.

Anand Tripathi is a strong advocate for organic farming and emphasises the importance of soil testing for healthy crops. He believes that animal husbandry plays a crucial role in organic farming and that the shift towards chemical pesticides has diminished the hard work traditionally associated with farming.

He encourages the use of organic pesticides made from home resources, which not only benefit the fields and crops but also positively impact the ecosystem and human health.

For Tripathi , sustainable development is about enhancing the entire ecosystem, not just earning profits. He believes that mental peace at work is as important as financial success, a principle he applies in his own life.

In his leisure time, Anand Mani Tripathi enjoys sketching, writing poems, cooking, playing cricket, and badminton. His mantra for success is simple: "It is your duty to give your best."

Anand Mani advises the younger generation to be inspired by others without falling into the trap of comparison. He emphasises that dedication and determination are key ingredients in achieving success and living a fulfilled life. For him, the journey is more important than the destination.

Anand's deep connection to agriculture, shaped by his upbringing and family roots, drives his commitment to organic farming. His vision for sustainable development emphasises not just profitability but also the well-being of the ecosystem and society.