Fashion & Apparel

Agrima Blana, Promoting Sustainable Fashion & Environmental Consciousness by Teaching Natural Dyeing as a Skillset

Fashion Designer, Heenaagrimajaipur

Sustainable fashion is not a trend, but the future.
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Sustainable fashion is not a trend, but the future.
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Agrima became an entrepreneur at a very young age and is trying to fill a new color in the world of fashion and textile design with her creative, green, and eco-friendly ideas to create awareness about a new and modern lifestyle.

Agrima Blana started the firm ‘HeenaAgrima’ in 2018 with her friend Heena. This is a fashion and textile brand with a definite direction towards consciousness about green fashion. Heena is her childhood friend. They decided very early that whatever they would do, they'd do it together, and hence they started this firm. Initially, they started with natural and indigo dyeing workshops online. In the coming five years, they look towards collaborations and plan to go international. Besides the online market, they plan to open their own stores in the near future.

Agrima did her graduation in fashion and textile design from Pearl Academy, Jaipur. Then she went to Milan, Italy, to pursue her Master’s degree, and from there she traveled to different places for her summer training and other courses.

Agrima says that the COVID time was very difficult for her, as she had come to India for only a five-day vacation and had to go back to Milan for her next semester. But in the meantime, the first wave of COVID hit Italy so badly that there was a complete lockdown, and the flights had also stopped. Because of this, she remained in India, and soon all their classes went online. As she did not have much to do here, she and her friend eventually launched their fashion and textile design brand.

Agrima considers her friend Heena’s mother as her role model for believing in ‘HeenaAgrima’, for being a constant supporter, and for always pushing her to move forward in life. She feels that wherever she is today, it's because of Heena’s mother.

Agrima’s biggest achievement so far is to build her fashion community, and for this, she has gotten wonderful responses not only from Indians but from people from around different corners of the world.

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Agrima Blana, Fashion Designer of Heenaagrima, Jaipur

Watch inspiring story of Agrima Blana, Fashion Designer of Heenaagrima in Jaipur.